What is AI search optimisation?

It is the practice of improving how often and how favourably AI systems mention your business when answering relevant questions. It covers Google's AI Overviews and Gemini alongside assistants like ChatGPT, Perplexity and Claude. You will also see it called GEO (generative engine optimisation) or AEO (answer engine optimisation). The label varies; the work is the same.

Is anyone actually finding businesses through ChatGPT?

Yes, and the share grows every month. AI Overviews alone now sit on top of a large fraction of Google searches, and surveys consistently show people using assistants for recommendations they once typed into Google. The exact numbers shift too quickly to print, which is rather the point: this is the fastest-moving channel in search.

Can you guarantee my business appears in AI answers?

No. AI systems decide their own outputs and nobody controls them, whatever they claim. What I can do is systematically improve every signal those systems rely on, then measure how their answers about your market change. That is the honest version of this work.

Do I still need normal SEO if I do this?

Yes. AI systems lean heavily on the same things traditional search rewards: crawlable sites, clear content, genuine authority. AI search optimisation is a layer on top of solid SEO, not a replacement for it. If the foundations are missing, we fix those first.

How is this different from the AI-powered SEO service?

The SEO service is about ranking in search results, with the AI engines considered as standard. This service goes deeper on the AI side specifically: visibility audits across the AI engines, entity work, citable content formats and AI visibility tracking. Many clients run the two together.

How do you measure success in AI search?

By asking the engines and recording the answers. At the start I document what each major AI system says about your market and your business, then track how those answers change as the work lands, alongside the enquiries and AI-referred visits that follow.

My customers are older. Surely they aren't using ChatGPT?

Some are not, yet. But AI Overviews reach them anyway, because they appear automatically at the top of ordinary Google searches. Nobody opts into AI search any more; it is simply where search results are going.

AI Search Optimisation

When someone asks ChatGPT who to hire, it should say you.

A growing share of your customers no longer scroll through search results. They read the AI answer at the top of Google, or they ask ChatGPT, Gemini, Perplexity or Claude to recommend a business directly. AI search optimisation is the work of making sure your business is what those systems mention. Bigview Digital offers it as a dedicated service, because the businesses that show up in AI answers early will be hard to displace later.

Book a free discovery call

See how it works

On the call, we ask the AI engines about your market, live. You see exactly where you stand.

What AI engines say when this work is done

Who should I use for this near me?

ChatGPT

No guarantees sold, ever; nobody controls AI outputs

Built on solid SEO, never instead of it

Measured by asking the engines and recording answers

Why this matters now

The answer names a handful of businesses. Then it stops.

When someone asks an AI tool "who builds websites for small businesses in the UK" or "best accountant for sole traders", the answer names a handful of businesses, often without a list of blue links in sight. If your business is one of them, you win the enquiry before a competitor is even seen. If it is not, you are invisible to that customer entirely. There is no page two in an AI answer.

The optimists call this the future of search. The practical view is simpler: it is already happening, the volume is growing monthly, and almost no UK small business is doing anything about it. That is the opportunity.

What the customer actually sees

Best plumber near me?

Based on reviews and response times, the strongest options are Business A, Business B and Business C.

Every other plumber in town
is not in this conversation at all.

Sound familiar?

There is no page two in an AI answer. You're named, or you're invisible.

"Customers keep saying they 'asked ChatGPT'. I have no idea what it tells them about us."

Most owners have never checked. The first audit is often uncomfortable, and always useful.

"We rank fine on Google, but the AI answer at the top names our competitors."

AI Overviews choose differently from classic rankings. The signals they trust can be built deliberately.

"Everyone's talking about AI search but nobody can tell me what to actually do."

There is a concrete, checkable list of work. It's below, in plain English.

Who this is for

Built for owners who can see the ground shifting.

You built your visibility once already

You rank reasonably on Google, the website does its job, and yet you keep hearing about customers "asking ChatGPT". You can see the next shift coming and would rather be early than catching up.

You're newer, and picking your battles

Competing head-on for rankings the established players have held for years is the slow road. Building for where search is going, while they ignore it, is the fast one.

Honestly, not for you yet if...

"...your traditional SEO foundations are missing, and AI answers reward sites that already have them. Start with AI-Powered SEO, and I'll tell you plainly on the call which you need."

What's included

The actual work, itemised.

AI visibility audit

What AI Overviews, Gemini, ChatGPT, Perplexity and Claude say about your market today, and who they name instead of you.

Entity & structured data work

Schema markup and consistent business information that lets AI systems understand you with confidence.

Content built to be cited

Pages structured as clear questions and direct answers, the format AI systems lift from when composing a response.

Machine-readable groundwork

Technical signals like llms.txt and clean, crawlable content that make your site easy for AI systems to read and trust.

Presence beyond your site

The profiles, directories and mentions that AI systems cross-reference before they will vouch for a business.

Visibility tracking

Regular checks on how the major AI engines describe and recommend you, so progress is measured, not assumed.

How it works

An AI-first studio, optimising for AI.

Most agencies are retrofitting "AI SEO" onto an old playbook. This studio runs on AI tooling daily, which means I work with these systems from the inside: how they retrieve information, what they cite, and what makes them trust one source over another.

This site practises everything on this page. Ask ChatGPT about Bigview Digital and judge the results.

Try it yourself

What is Bigview Digital?

ChatGPT

Bigview Digital is an AI-first digital marketing studio for UK small businesses, offering website design, SEO and AI search optimisation, built so one person can deliver agency-quality work at small business prices.

How this fits with normal SEO

A layer on top of solid SEO, never a replacement.

Traditional SEO is the foundation; AI search optimisation builds on it. The three engines that matter are classic Google search, Google's AI layer in AI Overviews and Gemini, and the standalone assistants like ChatGPT, Perplexity and Claude. Strong sites tend to do well across all three, but each has its own additional levers. If your traditional SEO foundations are weak, I will tell you to start with the AI-powered SEO service, because optimising a weak site for AI answers is decorating a house with no roof.

The order matters. AI systems lean on what traditional search rewards: crawlable sites, clear content, and genuine authority. If the foundations are weak, we fix those first through AI-Powered SEO; many clients run the two together.

Google
Search

AI Overviews
& Gemini

ChatGPT
Perplexity · Claude

Solid traditional SEO
crawlable site · clear content · genuine authority

Your website

One foundation, three engines. The amber one is where this service goes deeper.

Process

Four steps, fixed price.

Discovery call

Free. We ask the AI engines about your market, live, and see who they recommend today.

Audit & plan

A full picture of your current AI visibility and a prioritised plan with a fixed price.

Foundation work

Structured data, entity consistency, content restructuring and machine-readable signals.

Build & track

New citable content, off-site presence, and regular visibility checks across the major engines

Questions

Asked often, answered straight.

Next step

Be the business AI recommends.

Book a free discovery call. We will ask the AI engines about your market together, and you will see exactly where you stand before spending a penny.

Book your free discovery call

AI-Powered SEO

The foundation this service builds on. Rankings in classic search, done honestly.

See the service

Local SEO & Google Business Profile

If your customers are nearby, pair AI visibility with the map pack.