Local SEO & Google Business Profile

Three businesses get shown on the map.
Be one of them.

When someone nearby searches "plumber near me" or "florist in [your town]", Google shows a map with three businesses on it. If you are not one of the three, that customer rings someone else. Local SEO is the work of getting you into that map pack and making your listing the one people choose. For most UK small businesses serving a local area, it is the highest-return marketing money can buy.
Book a free discovery call
How it works
On the call we check exactly where you show up across your service area today.
The map pack: where local work is won
📍📍📍

1.Your business

★★★★★ 120 reviews
Open now

2.Competitor A

★★★★☆ 31 reviews
Closed

3.Competitor B

★★★☆☆ 9 reviews
Closed

Nobody can remove bad reviews; anyone who says otherwise is lying

Enquiries are the score, not impressions

Tracked across your whole service area

Sound familiar?

They're not better at the job. They're better at Google Maps .

"I've run on word of mouth for years. The new lot down the road are booked solid from Google."

Word of mouth now happens on review pages and map listings. The good news: years of real reputation converts fast once it's visible.

"I set up my Google profile ages ago. I think my opening hours are still wrong."

Most profiles I audit are half-empty, which is why they lose. Completeness is a ranking factor and a trust factor.

"I got one unfair review and it sits there putting people off."

The fix is a professional response and a steady engine of genuine new reviews that puts it in context.
Who this is for

Built for businesses that win work locally .

Your customers are nearby

Trades, salons, clinics, garages, restaurants, any business whose customers are within driving distance. The map pack is where that work is won or lost.

Word of mouth isn't enough any more

You've run on recommendations for years and watched newer competitors get booked solid from Google. They aren't better at the job. They're better at Google Maps.

Honestly, not for you yet if...

...your customers come from all over rather than one local area. Then broader SEO is the better spend, and I'll point you there on the call instead.
What's included

The actual work, itemised.

  • Google Business Profile, done properly

    Categories, services, photos, posts, Q&A and attributes, all completed and maintained

  • Review strategy

    A simple, repeatable system for earning reviews from happy customers, and professional responses to every one, including the awkward ones.

  • Local on-site SEO

    Location pages, service pages and structured data that tell Google exactly what you do and where.

  • Citations and consistency

    Your name, address and phone number, identical everywhere it matters. Inconsistency quietly erodes local rankings.

  • Local reporting that means something

    Calls, direction requests, website clicks and where you rank across your service area.

  • AI-answer readiness

    The same signals that win the map pack get you recommended when people ask AI tools for a local business.

How AI sharpens local SEO

The grind gets automated. The judgement stays human.

AI tooling lets one person do the monitoring and upkeep that local SEO actually demands: tracking your map rankings across your whole service area rather than one postcode, spotting profile issues before they cost you, analysing competitors' reviews to find what customers in your area care about, and drafting posts and review responses for human polish. The grind gets automated. The judgement, and anything published in your name, stays human.

Local search also has new judges.The map pack still rules local search, but it has company. Google's AI Overviews now answer "best [trade] in [town]" questions directly, and people increasingly ask ChatGPT or Perplexity to recommend local businesses. Those systems lean on the same signals: a complete profile, consistent information, genuine reviews and a site that plainly says what you do and where. The local SEO work that wins the map pack is the same work that gets you recommended by AI, and I build for both from day one.

Your customers are nearby

Trades, salons, clinics, garages, restaurants, any business whose customers are within driving distance. The map pack is where that work is won or lost.

Word of mouth isn't enough any more

You've run on recommendations for years and watched newer competitors get booked solid from Google. They aren't better at the job. They're better at Google Maps.

Honestly, not for you yet if...

...your customers come from all over rather than one local area. Then broader SEO is the better spend, and I'll point you there on the call instead.

Local search has new judges

The map pack still rules, but it has company.

"Best [trade] in [town]" no longer gets answered only by the map. The same question now runs through three places at once, and they all judge you on the same signals.

The map pack

Still the main event for local searches, the three businesses Google shows with a map. Where most local work is won.

AI Overviews

Google now answers "best [trade] in [town]" directly at the top of the page, before the map for many searches.

ChatGPT & Perplexity

People increasingly ask an assistant to recommend a local business, and it names a handful by name.
All three lean on the same things: a complete profile, consistent information, genuine reviews, and a site that plainly says what you do and where. The work that wins the map pack is the work that gets you recommended by AI, so I build for both from day one. Want to go deeper on the AI side? See AI Search Optimisation.
Process

Four steps, fixed price.

Discovery call

Free. We look at where you currently show up across your service area, and where the gaps are.

Local audit

Your profile, your site, your reviews and your top three local competitors, scored side by side.

Foundation work

Profile rebuild, citation clean-up, on-site fixes. This is where most of the early movement comes from.

Ongoing presence

Reviews, posts, monitoring and adjustments, with a short monthly report in plain English.

Questions

Asked often, answered straight.

Next step

Ready to own your patch?

Book a free discovery call. We will look at exactly where you show up across your area today, and what it would take to be in the three that get the call.
Book your free discovery call

AI-Powered SEO

Selling beyond your local area? Pair the map pack with wider rankings.
See the service

AI Website Design

The map pack gets the click; the website closes the job.
See the service